BRANDING
XPRESS ELECTRIC LLC
Xpress Electric LLC is a small electrical business based out of Benton, Arkansas. I was offered the spot to design their logo in Late 2025. I chose to go with a different approach than you usually see from an electrical business. The bold safety orange and charcoal colors were chosen to help make the branding and text stand out. The lightning bold is… well… to show that it is an electrical business. The dog represents the family dog, Macie.
SAFETY IS A MINDSET
Safety is a Mindset is a full-fledged safety training business that is based out of Tawakoni, Texas. With it being a safety business, of course, I was going to choose stand-out colors like a dark safety orange, charcoal, grey, and light grey. The safety badge, as well as the badges within it, allude to just some of the training services they provide. The beaver represents the founder, Brandon Beaver, to help bring in the family-owned and run aspect of the business.